The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility, and great customer connection. The products are said to bring joy, as apparent from coca cola s latest tagline little drops of joy. Marketing mix articles coca cola zero is commonly referred to as coke zero and is a product of its parent company coca cola. This report provides information about cocacolas marketing strategy and analyzes its communication, product and price policy. An evaluation of marketing strategies undertaken by coca. Group 11 marketing mix of cocacola group assignment 01. Coca cola is a multinational corporation having its route in almost every part of the world.
Marketing mix of coca cola free download as powerpoint presentation. Marketing mix of coca cola free download as word doc. The marketing mix is the combination of factors that directly affect the buying behavior of the customers. Another crucial part of the marketing mix is place and distribution of an organizations product. Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a. The coca cola company is an american corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The 4ps of marketing marketing mix of coca cola youtube. Coca cola company is one of the fastest growing multinational enterprises in nigeria.
Because of this, coca cola has come up with long term objectives. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. Marketing mix of coca cola 4ps of marketing mix of coca cola. Mam, here is the assignment of the study you requested on marketing mix 4 ps analysis of cocacola. The products are associated with having a good time with friends and family and enjoying everyday life.
The secret behind coca cola marketing strategy duration. The coca cola company is undisputedly the most renowned and perhaps the most loved beverage company in the world. It is a marketing strategy that companys use to estimate the value and determine the methods of advertising and distributing its products. Product, place, price, and promotion coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. The coca cola marketing mix the coca cola marketing mix 1 2 the coca cola marketing mix abstract the marketing mix is known as the 4 ps or the product, price, place and promotion of marketing. Coca cola is best known for its clutterbreaking and out of the box marketing campaigns.
Marketing history market research in the beginning. To study promotional mix of coca cola products marketing essay. However, to examine the ways in which the coca cola company has used marketing strategies to grow in the overseas. Coca cola position its products as refreshing and thirst quenching. Before this, i would also recommend that you read the original article of product line and product mix the link that i referred to for coca cola products is here. Coca cola presentation presented by mohit mahajan 2. The coca cola comp coca cola any, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Pdf strategic marketing plan for cocacola 2016 researchgate. Examining the mix for a successful company like cocacola can help a business leader understand the dynamics and synergy involved between the four core elements. The products continuously generate cash in an organization, and the market is a maturation stage for them. The business has over 300 brands of beverages around the world with the main ones being coke, fanta, lift, sprite, and powerade. It contributes to the highest sales of soft drinks globally. The coca cola companys products include beverage concentrates and syrups, with the main product being finished beverages. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy.
Marketing mix of coke zero coke zero marketing mix february 15, 2019 by hitesh bhasin tagged with. Coca cola marketing mix coca cola is the brand with the highest brand equity. The brand is present across more than 200 nations and is sold in packages of various sizes. We are very happy to submit this report on time to you. The business has over 300 brands of beverages around the world. Rivaled only by coca cola, pepsi has grown to become a leading soda brand loved by the young generation. The 4ps of marketing marketing mix of coca cola duration. This is a detailed analysis of the marketing mix of coca cola. Coca cola marketing mix coca cola the coca cola company. Coca cola is one of the most leading company in soft drink beverage industry. Over the years, the brand has successfully launched a number of new products, bringing down its final total to over 3300. No doubt it has gone through the ups and downs of business to reach that position. History has shown that the coca cola company has touched so many lives since world war ii retroplanet2008.
This type of product mix allows the coca cola company to achieve its mission statement in which it states that it wants to refresh the world coca cola company, 2006. The products are also marketed as consistent and of high quality. Shortly marketing mix is the actions that a company uses to promote the brand in the market. Coca cola is operating as a cash cow for the coca cola company in over 200 countries arnett, 2015. The coca cola brand is globally valued and recognized. Coca cola was made for the cure of headache and other illnesses 4. An example for such successful implementation of marketing strategy is coca cola. Pdf coco cola marketing strategy and market plan ekin duran. The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve.
As we analyze the cola market, it has matured to a great extent in the past few years with new companies marketing cola products. The parent product of the company is cocacola drink, which is a flagship product. For better understanding, we have prepared an example of a marketing mix for you. Marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion and explains the coca cola marketing strategy. The marketing mix of cocacola life term paper business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay. Introductio n coca cola is the worlds most recognized brand and now anchors a portfolio of more than 500 brands and more than 3,500 beverages. Coca cola marketing analysis project report swot analysis. Coca cola is the most well known trademark price competitionbased pricing. However, we have not included the products of coca cola as it would be quite lengthy and. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. Pdf marketing management project on coca cola mian. Marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion.
Coca cola internet marketing strategies vs pepsi duration. It helps in creating a realistic plan of approach which states the methods to achieve the. Marketing mix product the coca cola companys products include beverage concentrates and syrups. Most famously the female sale increase from diet cokes tv adverts in the 90s. Here is the marketing mix of pepsi that analyses the four ps including. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Coco cola marketing strategy and market plan executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to. The internet, globalization and digitization contribute to the markets.
The marketing mix of coca cola has been changing over time with more and more products being added such that. Marketing mix of coke zero coke zero marketing mix. The video explains the 4ps of marketing mix with reference to coca cola. It is currently involved in retailing, marketing nonalcoholic beverage syrups, manufacturing and other stuff. Scribd is the worlds largest social reading and publishing site. Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. Coca cola is the largest brand of nonalcoholic beverages. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. The international empire of coca cola spans more than 200 countries. Marketing mix of cocacola includes the following factors. Product price position place distribution promotion product strategy of coca cola product. Coca cola s marketing to promote its sponsorship of the olympics helped boost the number of products bought by consumers in its last financial quarter, but revenue was hit by promotional pricing across the sector. Marketing mix of coca cola 4ps product, place, price, and promotion. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before.
Doc group 11 marketing mix of cocacola group assignment. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. The company has the widest portfolio in beverage industry comprising of 3300 products. Coca cola, or coke is a carbonated soft drink manufactured by the coca cola company. Promotion plays an important role in the marketing mix of coca cola, the company uses a proper mix of atl, btl and digital channels for creating awareness and promoting their products.
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